Tips for Choosing Corporate Giveaways

Being in a business as long as you have, you probably recognize the importance of corporate giveaways. Corporate gift giving is one marketing strategy that you can use to promote brand awareness, as well as enhance business relationships with other companies and with your own employees.

Reasons for corporate giveaways in the Philippines vary from thanking long-standing clients for their business to recognizing a valued employee for their loyalty or hard work.  When done correctly, it is a cost-effective way of enhancing relationships with valued associates.

Clearly, corporate gift giving is serious business and not something left to any chance. Your giveaways should not only be a representative of the company’s goodwill, but should also serve its purpose.

So, how do you choose corporate giveaways?

1. Consider items to be given away as something that you will actually use and not something that would just take up valuable space. Think of how you feel about the gift to be given. If you find it cheap and cheesy, chances are that your recipients will also see it that way. Depending on your budget, choose a giveaway that will speak well of your company.

2. If you want to give a gift for marketing purposes, put your company name on the giveaway where appropriate. Carefully choose items that they will see or use daily. Some good examples are: coffee mugs, desk clocks, and a beautifully engraved keychain.

3. Be cautious about giving away gifts for every occasion that has little to do with business. It could be perceived as a “trying hard” promotion, especially if the gift screams of your brand or company. You can try to be discreet by having a small engraving of your company logo on giveaway items.

4. If corporate gifts are meant as an acknowledgement of a milestone or event, choose gifts that are meant for personal and not for professional use. Acknowledging exceptional contributions with a personalized gift will make the company’s appreciation tangible. Engraved jewellery or a photo frame engraved with an appropriate quote may be something the recipient will appreciate and create an impression that the recipient is valued. For an even greater impact, present the gift publicly.

5. Corporate giveaways should be a part of your company budget. This should be an expected expenditure to help affirm business relations. Whether categorized under advertising, customer retention or business promotion, make sure the company allots a budget for corporate giveaways.

6. Work with an expert who specializes in making corporate giveaways. Build a lasting business relationship with a reputable company with years of experience and who will help you make good choices and assist you in any corporate giveaway needs.